Thursday, June 21, 2007

Props to Merge.

In a world that's currently dominated by bloated, dysfunctional record labels, it's comforting to know that there are some labels out there that do things the right way, both for their artists and us consumers. Of those, my personal favorite is Merge Records.

There are several reasons for this, not the least of which being that it was founded by Mac McCaughan and Laura Ballance, of my beloved Superchunk (aka the greatest band ever, depending on when you ask me). But it's not just a hero-worship thing; it's also about how they do business.

For one, it's still a small operation, still run by Mac and Laura (though I understand they've actually got a few honest-to-god employees these days). For another, their stable of artists includes some really great bands who are making some great music (prime examples would be Spoon and ...And You Will Know Us By The Trail Of Dead, but there are many, many more), and are being dealt with fairly and honestly by the label -- what a novel concept. While I've basically given up any real hope or desire to get signed or be a "rock star" at this point, I would say that were I to do so, I'd want it to be a label like Merge.

As for us consumers, they do all sorts of neat little things that fall into the "You know, that just makes sense -- why doesn't every label do this?" category. In most cases, we can stream new releases from their website before they're out -- meaning you can try before you buy, and aren't expected to take a $15 leap of faith. Additionally, if like me you enjoy buying your music on vinyl (call me a luddite if you will; I think it sounds better, and I enjoy being committed to the listening experience. I like that I have to flip it over to hear the 2nd side, and I always enjoy settling in and reading the liner notes and looking at big pictures and whatnot), Merge sends you a coupon with your record album that allows you to download the record in a digital format for free. So you can enjoy your record the old fashioned way, and still pop it on your iPod and go. Again, a novel concept.

Until our lovely government stops propping up entities like the R.I.A.A., I'm afraid we're still going to have to deal with a seriously screwed-up music industry, but it's good to know that there are folks out there doing this the right way.

Thanks, Merge -- and I'm really excited to get that new Spoon record when it's out in a couple weeks (you see, it's been streaming on their site -- so I've heard it, and it's awesome).

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